Avery A. Smith III is a holistic, multi-disciplinary Designer creating thoughtful branding and interface solutions. A native Floridian, he has moved from Sanford to Orlando to Gainesville to Winter Park and back to Orlando again. For as long as he can remember, Avery has always expressed himself best visually. Originally drawn to illustration and animation, he discovered graphic design in college and was immediately attracted to it as a means of helping people better understand one another through visual communication.
Avery's professional journey began as an intern at Lure Design Inc., where he worked as a screen printer and illustrator. He spent some time as a Graphic Designer and then Art Director at Ypartnership (now MMGY Global), a local ad agency. Here he learned the importance of strategy and collaborating with writers and developers. He also developed a deep love of typography and branding during this time. While working in advertising, he began learning more about UX design and found the same principals of user-centric design very similar to what he had been practicing in branding and print design.
Avery eventually made the jump to full-time UI/UX Designer at Intrepid Networks, a start-up software company with only five employees at the time. At Intrepid, Avery continued to sharpen his interface design skills and used his experience of branding and advertising to help grow the company to a small business of 20+ employees. It is here that he gained the discipline and communication skills to work remotely. Avery also sharpened his collaborative talents while woking with very talented developers and engineers on new and interesting mobile and web-based products.
In 2017, Avery joined the AIGA Orlando board as a part of the Social Impact team. Being on the board has given him plenty of unique opportunities to meet creative individuals and to help organize some great initiatives. One such initiative being AIGA Orlando's Changemaker Program. Avery helped to organize teams of 15 volunteer creatives and three nonprofits including ArtReach, Redefining SpinaBifida and Epilepsy Association of Central Florida. The teams take part in a Design Thinking workshop to kickoff the program and spend two months brainstorming ways in which the creatives can use their talents to assist the nonprofit organizations. This included a new logos and branded materials for each nonprofit.
In 2019, Avery became the Social Impact Directer of AIGA Orlando. He participated in a day-long Wellness by Design event, where he was part of a panel that discussed gender equality in the workplace. He also helped young creatives entering the creative workforce by participating in a Mock Interview Workshop. During Avery's second year organizing the AIGA Orlando Changemaker Program, he and a team helped to gather 28 creative volunteers and four nonprofits including the One Orlando Alliance, Healthy Mind Happy Heart, Hero Spark and Impower Florida. The results this year including new logos, new landing page, and brand guides for future creative work.
When not working, Avery enjoys meditation and long bike rides on one of central Florida's many beautiful bike trails. He also recharges by making time for friends, visiting the beach, kayaking, swimming, reading comics and playing video games. Besides design, Avery also enjoys photography and has captured marches, demonstrations and nature.