Defining the essentials
Every holiday season, Ypartnership engineers an interactive ‘holiday card’. This year, they wanted to make something that gave people the ability to contribute and celebrate different cultures and backgrounds through the tradition of food preparation.

We began by outlining a wire-frame of the website, which defined basic functionality and an early navigation.

Developing the look
We wanted the aesthetics to be warm and friendly with an simple interface. Below are a couple pages from my sketchbook in which I work out some kinks with the navigation and experiment with logo ideas.

Creating the logo
After settling on a twisting banner for the logo type background, I looked to Requiem Ornaments for inspiration. Vista Sans OT had the right proportions and the personality I was looking for, so I decided to use it for the logo type and the main navigation of the website.

After this I added vertical decorations to balance the horizontal logo type and to offset the linear banner. The credits and subhead were also incorporated at this stage. The color palette of the logo and website needed to be familiar yet festive. I chose a cool stone-blue for the majority of the palette with a deeper blue as an alternative (roll-over, selected items, etc…) and a rich orange as a highlight color.

The finished product
I won’t get into the finer points of the web design process :) but all-in-all the site took about 3 weeks to get up and running. And that includes us shooting an intro video for the landing page (written by Danielle Lillig and directed by Mark Sunderland) and the Ypartnership Interactive team handling the back-end. So I’d recommend giving it a look for yourself. If you have some cool or unique recipes (yes, drinks included), please share the love!

Seasoned Greetings | Recipe Collection
Ypartnership | Worldwide Marketing and PR