Comments on: Island Hopper ::: logo design process

By: logos

logos — Thu, 22 Dec 2011 13:44:16 +0000

These was amazing logos, it’s always be nice to see a well constructed website that considers light sources. Creating logo is very important for every company identity, you proving very good information about it in this post. I love this site!!

By: logo guru reviews

logo guru reviews — Thu, 22 Dec 2011 10:16:31 +0000

The logo makes sure your logo fits into a small square at the right top of a page. This one definitely applies to that!

By: B. Gill

B. Gill — Wed, 13 Jan 2010 01:49:20 +0000

Hey Avery. Nice look at your process. However, I feel like you've either edited too much out or you didn't explore enough. Did you really go with the first image to occur to you – i.e. the seaplane? Or did you explore others? In my experience, although there are exceptions of course, the first idea to occur to you is usually not the best. I think the style and execution of your illustration is great. No question about your talent or abilities. But, what else did you consider? The seaplane icon is rather cliché. And the type. What else did you consider? It might be helpful to show what you decided against and why. Also, I question listening to a copywriter who has misspelled not one, but two client names on his website. I'll give you a hint – look on his print page. Hope all is well and keep up the good work. B.

By: Jim

Jim — Thu, 12 Nov 2009 00:39:21 +0000

The logos are fantastic. The company should be very happy with that.

http://www.vancouvertohawaii.ca

By: Floost

Floost — Thu, 20 Aug 2009 10:52:46 +0000

I liked it. So much useful material. I read with great interest.

By: Greg Scraper

Greg Scraper — Wed, 01 Jul 2009 04:06:27 +0000

Good design is like a good joke. It has to be both surprising and resonant to its audience, and to resonate it has to relate. I can understand you seeing the punchline coming Brandy, but for anyone who’s never had a 20th Century art history class, I think the solution works well.

By: Derekp

Derekp — Fri, 26 Jun 2009 15:59:06 +0000

I think i’ve seen this somewhere before…but it’s not bad at all

By: Brandy Gill

Brandy Gill — Thu, 18 Jun 2009 21:29:16 +0000

Avery, unfortunately your scenario of death-by-committee happens all too often my friend. All too often. Best, B.

By: Brandy Gill

Brandy Gill — Thu, 18 Jun 2009 21:23:40 +0000

Greg, agreed any asshole could use Party LET and clip art. And they do. And I don’t disagree with you about illustrating the literal island experience or an island itself. Nevertheless, I maintain that an illustration of a seaplane is as cliché as your favorite Hawaiian shirt. And so is any mention of Bauhaus written or otherwise. By the way, a design that is well-thought out and elegant is inherently not obtuse. Regardless of your opinion, or mine, as I previously mentioned in my first comment, I think Avery did a wonderful job with the illustration and I enjoyed the glimpse into his process. Avery, a good book you might want to check out is called “Redesigning Identity” by Catharine Fishel. The case studies are rather in-depth and even include the sketches of their exploration.

By: Greg

Greg — Thu, 18 Jun 2009 04:35:38 +0000

I didn’t think it was cliché at all to use the seaplane. I’d think the cliché idea would be to blatantly illustrate all the island experiences, or to actually draw out an island. I think the prop plane bauhaus style, plus the use of the very geometric gothic style of the thin knockout gives a sort of 20′s upscale feel to the event. Any asshole off the street could have used Party LET and some bad clipart, but this feels well-thought out and elegant without being obtuse.